Students studying for a BA in Illustration and Animation at Anglia Ruskin University had a unique opportunity to work on a real industry project over the summer when the Granta Centre, TWI's new conferencing facility, invited entries for an imaginative animated video for its website. First and runner-up prizes were announced on Monday at a special viewing evening attended by the students, teaching staff and invited guests.
To mark the launch of its new conferencing and meeting services, the Granta Centre, closed for over a year to allow for site development works, sent a request to the Anglia Ruskin students to produce a 45-second animation, which would allow them to practise their creativity while meeting a specific brief. By the beginning of the autumn term, six students were finalising entries for the competition, which also carried a first prize award of £1000 and second prize of £500.
The students visited TWI with Head of Department at Anglia Ruskin's Cambridge School of Art, Chris Owen, lecturer Michaela French and course tutor Jim Butler, to celebrate their achievements, see how their work would be used and to attend a viewing and presentation ceremony.
The winners of the competition were animator Ben Prudden and illustrator Shawy (Jean-Louis Pecheur) for their joint entry - a beautifully illustrated and gently humorous take on the Granta Centre brief. On hearing he had won, Ben Prudden said, 'We were inspired by this fantastic opportunity to work together on a real-life project. Shawy spent the summer in France and we merged ideas, developing our story board at long distance. It was very hard work but a really good experience - we are even keener to continue our partnership after graduation.'
Runner-up with an animation that the judges said had 'great visual impact' was Fiona Viani-Pericchi, who would like to continue with illustration and animation after she finishes her degree and is inspired to illustrate children's books. Fiona said, 'I am really delighted to receive the runner-up prize in my first real competition. It was great experience and lovely to be invited to the presentation event.'
Another entrant, James Betts, said, 'It was something I looked forward to doing - a challenge but one I have definitely learned from. I feel more confident, now I will know what to do and the questions to ask when I start working with real customers.'
Course leader in illustration and animation, Jim Butler, spoke on behalf of the Department of Art, 'We have been delighted to have had the opportunity to be part of this competition. It has made a significant impact on the students and how they see themselves in the broader spectrum of the working world. They have been able to consolidate and translate their creative skills, matching them with a voice and a message, and applying these for real purpose.'
The winning entry will feature shortly on the Granta Centre's new website. You can see all the entries at: www.grantacentre.co.uk/animation-competition/
For more information, please contact the Granta Centre on +44 (0)1223 899572.
Granta Centre opening, spring 2015
We are very pleased to introduce you to our brand new conference and events facility, based just south of Cambridge in Granta Park. This peaceful, spacious, green environment, overlooking the cricket pitch, is perfect for learning, networking and creating and developing new ideas.
We were previously Abington Hall Conference Centre and so with our conferencing knowledge and experience you can expect the best. Why not come over and take a sneak peak, we'd love to show you around on one of our hard hat tours.
Alongside the meeting rooms and lecture theatre, the Granta Centre also comprises the StreetCafé and Granta Restaurant, open for breakfast, lunch and dinner. Whether you would like a quick bite, breakfast meeting or fine dining, we are here to accommodate your needs.
As the Granta Centre is having the finishing touches put on, we will be offering hard hat tours from November 2014. This will give you an opportunity to see what the finished rooms will look like and to explore how we can help you. To book your place click here.