Mike is Head of Global Marketing, also overseeing the Professional Institute, at TWI, in Cambridge.
Previously, he has worked across ecommerce, agency side and within numerous SME’s over the past 25 years. Sector experience covering; Manufacturing, Sports & Leisure, Education and Technology. Customers include; Porsche, Saint Gobain, Fedex, Lego and Arsenal FC.
Mike has delivered several initiatives at TWI, exploiting contemporary Digital Marketing techniques, to encourage the spread of technical information deeper within our industrial membership, promoting the capabilities and expertise of TWI. This theme of embedding TWI into our customers, facilitates stronger connections and shared knowledge.
Mike has a MSc (Chemistry) from The University of Manchester.