In early August 2001 the European automotive industry was saddened by the sudden loss of one of its major representatives and supporters.
Prior to his involvement in the automotive sector, Keith France had a distinguished 16-year career in the RAF before completing his final posting as a station Wing Commander at RAF Binbrook in Lincolnshire. His transition into the automotive industry came with his move to Rover, with whom he was involved for many years.
His last four years with that company were spent in Brussels, where he held the position of General Secretary of EUCAR, the European Council for Automotive R&D, a time he reflected on frequently with some fondness.
During his time with EUCAR, he helped promote and steer European automotive opinion with the goal of improving the market and its impact on business growth through R&D strategy.
Keith was a professional member of the Institute of Materials, the Institution of Electrical Engineers, the Society of Automotive Engineers, and was a Chartered Engineer.
Joining TWI in August 1999, he was responsible for understanding the needs of the automotive sector, and developing business in support of those needs through his role as the Business Development Manager of the Automotive and Road Transport Industry Sector.
Although his time at TWI was short, those who got to know him appreciated his professional approach and friendliness. He was known and liked widely in the automotive industry. His family and all those who knew him or worked with him will miss him.